Who is the winner of the Best Global Brand this year?

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Who is the winner of the Best Global Brand this year?

It’s not hard to guess that Apple is claiming the top position this year, Google jumps to #2 and Coca-Cola, the brand that held the #1 position for 13 consecutive years, moves to #3. This year, the total value of all 100 Best Global Brands is USD $1.5 trillion — an 8.4% record increase over the total value of the 100 Best Global Brands in 2012. (Report from Interbrand)

Regarding the luxury sector, seven of this year’s 100 most valuable brands, each experienced 5% growth or more on their brand value. Key drivers of growth for the luxury sector are likely due to a renewed sense of consumer confidence, increased store openings particularly in the US and China as well as the brands’ strong focus on linking the digital brand experiences. The ranking of top luxury brands of 2013 include:

Louis Vuitton (#17, +6%)

Gucci (#38, +7%)

Hermes (#54, +23%)

Cartier (#60, +26%)

Prada (#72, +30%)

Tiffany & Co. (#75, +5%)

Burberry (#77, +20%)

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