The Power of Pinterest

Power of Pinterest

Many businesses adapt Facebook and Twitter as their social networking marketing mix but Pinterest is often – and mistakenly- overlooked. Ben Silbermann was the founder of this photo-sharing platform and today with over 1.5 billion page views a month this social platform is worth $2 Billion.  Consider that, its 25 Million users are wealthy, female and love to spend money. Pinterest shoppers, on average, spend nearly $170 per session, according to a study by Rich Relevance, an e-commerce consultant, which tracked 700 million shopping sessions. In comparison, Facebook shoppers spend $95 per session, while Twitter shoppers spend $70.
To read more about Pinterest’s future and where it’s headed take a look at this article from FastCompany. Also, check out this infographic above and here are the main points from this infographic:

  • 79% of users are women between 25-54
  • Average time on site per visit in the U.S. is 15 min and 50 seconds
  • 55% of mobile users visit the site on an iPad
  • Pins with price receive more likes than those without
  • 80% of the top 15 categories are connected to commerce
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