Branding a Start-up Luxury Hotel in the historical center of Rome Italy.
Based on market research and trend analysis, Amerai introduced a strategic branding concept, graphic identity and website design for Singer Palace Hotel. Amerai proposed innovative branding strategies, themes and storytelling techniques to differentiate and market Singer Palace. Following the brand strategies, we developed the Brand Identity, Logo, colour palette and symbol for the hotel. In Addition we designed an attractive website to showcase and present the hotel with simple and easy navigation system.