Re-branding of a business transformation of a three star hotel to a boutique hotel.
Amerai proposed innovative brand strategies of developing the boutique hotel concept followed by: hotel’s positioning in the market, SWOT analysis, history and background of the customer’s experience to differentiate the hotel from other three/four star hotels. As a result we implemented the new brand strategies in the journey of customer’s boutique experience. The implementations of this rebranding was applied in all areas to keep the strategies coherent in the following sectors:
-Storytelling and the concept: Developing the boutique hotel concept based on “homey feeling” and Italian family business.
-Brand Identity: Design of Services, Name, Logo, Symbol, Colors, Typography, Tag Line, and Imagery.
-Interior Identity: The Décor and styling of each room to follow the brand strategy. Collaborating with the architect in selecting the fabrics, accessories, lighting, furniture and the paintings to create the “homey feeling’.
-Website: Design and developing the website.
-Art & Photography/ Videography : Proposing the art direction of customized paintings for all rooms. Collaborating with a photographer in setting and styling the rooms for each photo shoot. Developing a short video for storytelling and marketing techniques.
-Stationery: Developing the graphic identity such as: Guest Directory, Hotel’s brochure, business cards, menus and door signs.
-Styling the hotel: Buying all the accessories such as: artwork, books, sculptures, cushions for styling all the rooms. Moreover, styling the setting and presentation of the breakfast and other services.
-Suppliers: Finding and sourcing the “right” suppliers to create customized services/products and to differentiate the boutique hotel concept from other commercializes services. We sourced supplier from different sectors such as: furniture and accessories, artist and photographer, food and beverages, print agency, florists and more.