Branding a Start-up Luxury Hotel in the historical center of Rome Italy.

Based on market research and trend analysis, Amerai introduced a strategic branding concept, graphic identity and website design for Singer Palace Hotel.  Amerai proposed innovative branding strategies, themes and storytelling techniques to differentiate and market Singer Palace.  Following the brand strategies, we developed the Brand Identity, Logo, colour palette and symbol for the hotel. In Addition we designed an attractive website to showcase and present the hotel with simple and easy navigation system.


Business development of a start-up venture in fashion industry

‘The Founder’ is a high quality urban-city lifestyle brand for the men and women of today; offering products with excellent value for money.

As a start-up online fashion venture, Amerai was involved in the introduction of the philosophy and the branding concept of ‘Urban city lifestyle brand’ taking inspiration from men and women of today living in major urban cities. Followed by marketing research, industry analysis, SWOT analysis and finally trend analysis; we consulted in the areas of Brand Management such as: story telling, design direction of the products, brand identity, graphic identity, communication identity for advertising, website, packaging, and the pop-up store. Moreover, we advised on marketing and sales techniques with suggestions for modern and traditional communication to increase brand awareness as well as, digital and social media tactics and ideas to engage the readers and potential clients.


Business Development in Sales and Marketing

With one glance on the prints and cuts of the swimsuit, you know its KC Beachwear. The label stays true to its original vision: sophisticated femininity, magical colour combinations and Italian original prints. Two friends Katinka and Consuelo are the founders of KC Beachwear. The fabrics are selected from Made in Italy highest quality, and each piece is handcrafted production of the deep ‘know how’ of the Italian traditional couture.

Amerai assist as a sales agent to open international markets for KC Beachwear. In addition, Amerai introduces online/offline marketing and communication techniques to increase brand awareness.

Our experts had the great opportunity to work on an exciting project for the launch of a new men’s body care product. This project covered an extensive study of cosmetic products specialized for men followed by marketing analysis, marketing survey and product positioning. As a result, our experts introduced a new cosmetic product to the market tailored with fit to the Brand. Moreover, our specialist covered product identity, naming, design of the bottle, and graphics. Other services included the development of distribution channels and suggestions for online/offline marketing.

Development of marketing analysis for a luxury leather good brand.

Braccialini is one of the finest Italian leather good companies with fifty years of experience. The company operates in 40 countries with 50 mono brand stores globally.

Our experts were responsible to develop a Marketing Analysis for Braccialini. Based on our extensive market research followed by trend analysis and brand positioning map; our specialist developed tailored marketing strategies for further growth of this brand.