Business development of a start-up venture in fashion industry

‘The Founder’ is a high quality urban-city lifestyle brand for the men and women of today; offering products with excellent value for money.

As a start-up online fashion venture, Amerai was involved in the introduction of the philosophy and the branding concept of ‘Urban city lifestyle brand’ taking inspiration from men and women of today living in major urban cities. Followed by marketing research, industry analysis, SWOT analysis and finally trend analysis; we consulted in the areas of Brand Management such as: story telling, design direction of the products, brand identity, graphic identity, communication identity for advertising, website, packaging, and the pop-up store. Moreover, we advised on marketing and sales techniques with suggestions for modern and traditional communication to increase brand awareness as well as, digital and social media tactics and ideas to engage the readers and potential clients.


Business development of a start-up venture in fashion industry


Designer Tiffany Thomas from NYC started her own line in the swimwear and ready to wear industry. As a start-up venture, Amerai consulted in the following areas: Industry analysis, Marketing Research, Trend Analysis,  Strategic Branding, Communication/ Digital Strategies and Sales and Marketing.

Amerai proposed a branding concept with an innovative combination of jewelry and swimwear plus the introduction of “Total Look” based on the industry and trend analysis. Followed by strategic branding, Amerai assisted in the brand management from packaging to interior identity of the store. Moreover, Amerai advised on communication and digital strategies combined with marketing and sales techniques.


Business development for market entry in Middle East

Poltrona Frau Group is one of the strong furniture design listed companies in Italy with worldwide distribution. Our consultant studied the Middle East market developing market entry strategy to Iran’s market. This consulting project covered the economic and political overview as well as defining the target customers. Evaluating the luxury market with focus on industry analysis followed by a marketing research survey on consumption and purchase behavior of the target group. Moreover, the project included the financial analysis with tailored communication and retail strategies.

Business Plan Development

Moreschi is one of the most popular Italian shoe makers  founded in 1946. Today the family has successfully developed a lifestyle luxury brand with over 30 million turnover. Our experts had the great responsibility of consulting Morechi’s business plan. This consulting project covered the financial study of the company followed by  industry analysis, marketing positioning, sales evolution, branding and communication consulting techniques.

Development of digital strategies and innovative online advertising packages for is one of the most popular online magazines in Italy operated by Conde’ Nast Digital. Our experts were responsible to create innovative methods to increase more readers and attract advertisers. This project covered analysis of the role of social media and extensive evaluation of competitors such as, , and D La . As a result, our specialist introduced creative tactics to create a ‘conversation’ online; plus innovative methods to develop a strong online ‘community’ to attract both readers and advertisers.