Branding of a start up e-commerce venture in fashion and accessories

Masoudi is an online boutique of niche Middle Eastern jewellery and accessory designers.  The founder of Masoudi carefully picks her favourite designer pieces, inspired by the Middle Eastern culture and handcrafted items to showcase a platform of limited edition of jewellery, accessories and home décor.

Amerai consulted Masoudi in the following areas:

–       Strategic Branding: Defining the target customer, branding concept and Values

–       Brand Identity: Graphic identity and art direction 

–       Visual Communication of photos on website and social media

–       Website design consultation and navigation

–       Price strategy

Branding a Start-up luxury Hotel in the historical center of Rome Italy.

Introducing a new start-up five star hotel in Rome Italy. Amerai developed a strategic branding concept to differentiate Singer Palace Hotel from the competitive hospitality industry of Rome. Here are the following services we introduced:

– Market Research, Trend Analysis, SWOT Analysis.

– Storytelling and Brand Identity: Developing the hotel’s concept and customer’s journey from prior booking to after stay.

-Brand Identity: Logo, Symbol, Colors, and Typography.

-Website: Website Design.

-Art & Photography: Proposing the art direction of customized paintings for all rooms. Collaborating with a photographer in setting and styling the rooms for each photo shoot.

-Stationery: Developing the graphic identity such as: Guest Directory, Hotel’s brochure, business cards, menus and door signs.

-Styling the hotel: Selecting all the accessories such as: artwork, books, sculptures, cushions for styling all the rooms. Moreover, styling the setting and presentation of the breakfast and other services.

-Suppliers: Finding and sourcing the “right” suppliers to create customized services/products and to differentiate the luxury hotel from other commercializes services. We sourced supplier from different sectors such as: furniture and accessories, artist and photographer, food and beverages, print agency, and more.

Branding a Mediterranean inspired Blog. Lemoni is a travel, Fashion & lifestyle blog on the Mediterranean.

Amerai developed the concept, the brand identity ( Logo, Colour palette, symbols) as well as the website design and development.

Branding of  start-up premium jewellery brand Ludovica Marchegiani. 

Ludovica Marchegiani is a fine jewellery designer that creates pieces as true codes of femininity. This is an exclusive jewellery brand Hand Made in Italy using 18K gold and precious gemstones.

Amerai introduced the Brand Identity of Ludovica Marchegiani, taking inspiration from floral shapes and soft pastel colors to showcase a feminine and romantic brand. The Brand’s logo, font and symbol communicates a true feminine and alluring brand identity.

Re-branding of a business transformation of a three star hotel to a boutique hotel.

Amerai proposed innovative brand strategies of developing the boutique hotel concept followed by: hotel’s positioning in the market, SWOT analysis, history and background of the customer’s experience to differentiate the hotel from other three/four star hotels. As a result we implemented the new brand strategies in the journey of customer’s boutique experience. The implementations of this rebranding was applied in all areas to keep the strategies coherent in the following sectors:
-Storytelling and the concept: Developing the boutique hotel concept based on “homey feeling” and Italian family business.

-Brand Identity: Design of Services, Name, Logo, Symbol, Colors, Typography, Tag Line, and Imagery.

-Interior Identity: The Décor and styling of each room to follow the brand strategy. Collaborating with the architect in selecting the fabrics, accessories, lighting, furniture and the paintings to create the “homey feeling’.

-Website: Design and developing the website.

-Art & Photography/ Videography : Proposing the art direction of customized paintings for all rooms. Collaborating with a photographer in setting and styling the rooms for each photo shoot. Developing a short video for storytelling and marketing techniques.

-Stationery: Developing the graphic identity such as: Guest Directory, Hotel’s brochure, business cards, menus and door signs.

-Styling the hotel: Buying all the accessories such as: artwork, books, sculptures, cushions for styling all the rooms. Moreover, styling the setting and presentation of the breakfast and other services.

-Suppliers: Finding and sourcing the “right” suppliers to create customized services/products and to differentiate the boutique hotel concept from other commercializes services. We sourced supplier from different sectors such as: furniture and accessories, artist and photographer, food and beverages, print agency, florists and more.