Business development for market entry in Middle East
Poltrona Frau Group is one of the strong furniture design listed companies in Italy with worldwide distribution. Our consultant studied the Middle East market developing market entry strategy to Iran’s market. This consulting project covered the economic and political overview as well as defining the target customers. Evaluating the luxury market with focus on industry analysis followed by a marketing research survey on consumption and purchase behavior of the target group. Moreover, the project included the financial analysis with tailored communication and retail strategies.