Business development for market entry in Middle East

Poltrona Frau Group is one of the strong furniture design listed companies in Italy with worldwide distribution. Our consultant studied the Middle East market developing market entry strategy to Iran’s market. This consulting project covered the economic and political overview as well as defining the target customers. Evaluating the luxury market with focus on industry analysis followed by a marketing research survey on consumption and purchase behavior of the target group. Moreover, the project included the financial analysis with tailored communication and retail strategies.

Business Plan Development

Moreschi is one of the most popular Italian shoe makers  founded in 1946. Today the family has successfully developed a lifestyle luxury brand with over 30 million turnover. Our experts had the great responsibility of consulting Morechi’s business plan. This consulting project covered the financial study of the company followed by  industry analysis, marketing positioning, sales evolution, branding and communication consulting techniques.