Branding of a start up e-commerce venture in fashion and accessories

Masoudi is an online boutique of niche Middle Eastern jewellery and accessory designers.  The founder of Masoudi carefully picks her favourite designer pieces, inspired by the Middle Eastern culture and handcrafted items to showcase a platform of limited edition of jewellery, accessories and home décor.

Amerai consulted Masoudi in the following areas:

–       Strategic Branding: Defining the target customer, branding concept and Values

–       Brand Identity: Graphic identity and art direction 

–       Visual Communication of photos on website and social media

–       Website design consultation and navigation

–       Price strategy

Re-branding of a business transformation of a three star hotel to a boutique hotel.

Amerai proposed innovative brand strategies of developing the boutique hotel concept followed by: hotel’s positioning in the market, SWOT analysis, history and background of the customer’s experience to differentiate the hotel from other three/four star hotels. As a result we implemented the new brand strategies in the journey of customer’s boutique experience. The implementations of this rebranding was applied in all areas to keep the strategies coherent in the following sectors:
-Storytelling and the concept: Developing the boutique hotel concept based on “homey feeling” and Italian family business.

-Brand Identity: Design of Services, Name, Logo, Symbol, Colors, Typography, Tag Line, and Imagery.

-Interior Identity: The Décor and styling of each room to follow the brand strategy. Collaborating with the architect in selecting the fabrics, accessories, lighting, furniture and the paintings to create the “homey feeling’.

-Website: Design and developing the website.

-Art & Photography/ Videography : Proposing the art direction of customized paintings for all rooms. Collaborating with a photographer in setting and styling the rooms for each photo shoot. Developing a short video for storytelling and marketing techniques.

-Stationery: Developing the graphic identity such as: Guest Directory, Hotel’s brochure, business cards, menus and door signs.

-Styling the hotel: Buying all the accessories such as: artwork, books, sculptures, cushions for styling all the rooms. Moreover, styling the setting and presentation of the breakfast and other services.

-Suppliers: Finding and sourcing the “right” suppliers to create customized services/products and to differentiate the boutique hotel concept from other commercializes services. We sourced supplier from different sectors such as: furniture and accessories, artist and photographer, food and beverages, print agency, florists and more.

Business development of a start-up venture in fashion industry

‘The Founder’ is a high quality urban-city lifestyle brand for the men and women of today; offering products with excellent value for money.

As a start-up online fashion venture, Amerai was involved in the introduction of the philosophy and the branding concept of ‘Urban city lifestyle brand’ taking inspiration from men and women of today living in major urban cities. Followed by marketing research, industry analysis, SWOT analysis and finally trend analysis; we consulted in the areas of Brand Management such as: story telling, design direction of the products, brand identity, graphic identity, communication identity for advertising, website, packaging, and the pop-up store. Moreover, we advised on marketing and sales techniques with suggestions for modern and traditional communication to increase brand awareness as well as, digital and social media tactics and ideas to engage the readers and potential clients.


Business development of a start-up venture in fashion industry


Designer Tiffany Thomas from NYC started her own line in the swimwear and ready to wear industry. As a start-up venture, Amerai consulted in the following areas: Industry analysis, Marketing Research, Trend Analysis,  Strategic Branding, Communication/ Digital Strategies and Sales and Marketing.

Amerai proposed a branding concept with an innovative combination of jewelry and swimwear plus the introduction of “Total Look” based on the industry and trend analysis. Followed by strategic branding, Amerai assisted in the brand management from packaging to interior identity of the store. Moreover, Amerai advised on communication and digital strategies combined with marketing and sales techniques.


Our experts had the great opportunity to work on an exciting project for the launch of a new men’s body care product. This project covered an extensive study of cosmetic products specialized for men followed by marketing analysis, marketing survey and product positioning. As a result, our experts introduced a new cosmetic product to the market tailored with fit to the Brand. Moreover, our specialist covered product identity, naming, design of the bottle, and graphics. Other services included the development of distribution channels and suggestions for online/offline marketing.