Importance of knowing your target audience for developing your start-up Brand

When crafting your business plan and introducing Brand strategies, it’s critical to understand your target customer.

Apply trend analysis and marketing research to collect necessary information on your target customers’ need, taste, style, budget and their lifestyle. Understanding your customers’ helps you determine exactly what your products or services will be, and what kind of Branding tactics work best.

In developing your Brand, create a mood-board with images of your consumer, facts & figures on their purchase behaviour so you can focus your brand on your target audience. Branding is all about creating an emotional connection between your client and your service/product. Therefore, knowing your target customer can help you to develop a successful brand.