Your logo is a visual representation of your Brand Identity. Ideally, your company logo enhances potential customers and partners’ crucial first impression of your business. A good logo can build loyalty between your business and your customers, establish a brand identity, and provide the professional look of an established enterprise.
Your Logo should represent your Brand identity in terms of: Colour, Graphic, Typography and Symbol. A good logo should be scalable, easy to reproduce, memorable and distinctive. Keep your customers and the nature of your business in mind when you put it all together. Finally, be sure to create a logo that can be reproduced in black and white so that it can be faxed, photocopied or used in a black-and-white ad as effectively as in colour. In time, you’ll have succeeded in building equity in your trademark, and it will become a positive and recognizable symbol of your product or service.