Creating a Logo for your Brand

Logo Creating

Your logo is a visual representation of your Brand Identity. Ideally, your company logo enhances potential customers and partners’ crucial first impression of your business. A good logo can build loyalty between your business and your customers, establish a brand identity, and provide the professional look of an… Read More

How can we create Lovemarks?

Lovemarks the future beyond brands

We all heard of Lovemarks! It’s probably one of the best marketing concept that is intended to replace the idea of brands. The idea was first widely publicized in a book of Kevin Roberts, CEO of the advertising agency Saatchi & Saatchi. He considers that love is what… Read More

The Consumer as stylist

Fashion Brands and purchase behavior

Great article by Mark Tungate on Fashion Brands and purchase behavior: The days when consumers were loyal to brands are long gone. Nobody wants to be decked from head to toe in clothes from the same source, especially if they are smothered in logos. Small ‘curated’ stores selling… Read More

Marketing Experts Reveal 3 Best Blogging Tips

Business blogging for your Brand

Today Business blogging is becoming crucial for all the brands, it helps drive traffic to the website, as well as great way to communicate to the target audience. I came across this ‘blogging guide’ that reveals the best blog marketers on the entire internet that give their Top… Read More

Stay consistent at the core of your brand

Stay Consistent at the core of your brand

Brands that find success in their business, they have a core offering and expertise in a specific product in which buyers and customers come to depend upon season after season. Your brand should ‘pop-up’ in the mind of the buyer when they think of that product. The goal is… Read More