Why Brand building is important?

Branding

Scott Goodson explains in is his first book, Uprising about building brands in the age of uprisings and movements. Here are some quotes from him: Looking out into the world today, it’s easy to see why brands are more important now than at any time in the past 100 years. Brands… Read More

Few Tips On Pop-Up Shops For Start-up Businesses

Pop-up store

Pop-up shops are great for start-up businesses especially for online brands. It’s a great experience for the brand to display and network with clients and benefit from foot traffic potential customers. Offline appearance and the face-to-face time with customers offer a casual market research opportunity – the type… Read More