With the emergence of photo-sharing mobile apps, platforms such as Pinterest and fashion blogs, our form of communication has shifted from text to image, creating a visual language online. I believe that video will become the next natural progression for our digital communication. I’ll be the first to admit it: storytelling is my favorite buzzword. We all use it and throw it around, but effective brand storytelling on social media can simply be the difference between dictating a story to an audience or creating an emotional connection with your target customer.
As new video sharing mobile apps have surfaced, fashion brands have approached video publishing with apprehension. But storytelling through video for fashion brands is simply a no-brainer. The ability to create fantasy, begin a conversation and illustrate another facet of your brand is another opportunity for your brand to gain loyalty from a truly, engaged audience.